Food and Beverage Marketing Examples

State

Maine Restricts Advertising and Marketing

Despite the fact that consumer advertising and marketing is regulated at the national level, Maine enacted a bill prohibiting brand-specific advertising of foods or beverages in school buildings or on school grounds except for food and beverages meeting standards for sale or distribution on school grounds. Excluded in the law is broadcast and print media advertising, as well as brand-name clothing worn on school grounds and product packaging ads.
www.mainelegislature.org/legis/statutes/20-a/title20-Asec6662.pdf

Local

San Francisco Bans Free Toys in Children’s Meals High in Fat, Sodium and Sugar

In 2010, San Francisco’s supervisors passed a law aimed at curbing childhood obesity by prohibiting the inclusion of toys or other incentives in the sale of kids’ meals that do not meet specified nutritional guidelines. The legislation encourages restaurants to provide healthier meal options. To include an incentive item, meals must contain fruits and vegetables, must not exceed 600 calories, and must meet certain standards regarding salt and fats, and, in the case of beverages, sugar.
www.sfbos.org/index.aspx?page=11214

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