Last week, the Robert Wood Johnson Foundation (RWJF) announced that it is committing another $500 million to reversing the childhood obesity epidemic and ensuring that every kid has the opportunity to grow up at a healthy weight. This renewed commitment builds on RWJF’s original $500 million pledge in 2007 and includes a special emphasis on supporting strategies to address the epidemic among vulnerable populations, including communities of color and children living in poverty.
Over the next decade, RWJF will focus on the following priorities:
- Ensuring that all children enter kindergarten at a healthy weight.
- Making a healthy school environment the norm and not the exception across the United States.
- Making physical activity a part of the everyday experience for children and youth.
- Making healthy foods and beverages the affordable, available, and desired choice in all neighborhoods and communities.
- Eliminating the consumption of sugar-sweetened beverages among 0-5 year olds.